Switching Costs in UV Printing: A Clearer Way to Think About Change
Lon Riley Lon Riley

Switching Costs in UV Printing: A Clearer Way to Think About Change

In capital-intensive industries like UV printing, switching equipment is often treated as a last resort - something only considered when a machine fails completely, or frustration becomes unbearable. That hesitation is usually framed by switching cost.

In practice, switching costs are frequently misunderstood. They’re not just financial, and they’re rarely as high as they feel. More often, they are psychological, historical, and tied to how decisions are explained or justified internally.

Understanding what switching costs really are - and what they are not - leads to clearer, more confident decisions.

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