Smart Strategies for Growing Your Print Business

Written By Lon Riley

Growing a print business, especially in today's competitive and digital-forward market, requires a mix of traditional hustle and smart, strategic moves. Whether you're running a UV print shop, wide-format print studio, printing apparel or fabrics, or providing a more niche service, here are a few practical strategies to fuel sustainable growth:

1. Build Strategic Partnerships

Form alliances with:

  • Interior designers

  • Branding agencies

  • Architectural firms

  • E-commerce stores that need drop-shipping for custom products

They already have the customers, offer the production muscle.

2. Create Sample Kits

Send branded, high-quality print sample kits to potential B2B clients. Not just brochures, but actual tactile products.

  • Showcase textures, finishes, and materials

  • Include pricing sheets and a QR code to book a consultation

3. Develop Recurring Revenue Models

Set up print-on-demand (POD) programs or subscription services:

  • Monthly signage refresh for retailers

  • Branded merch drops for influencers

  • Corporate gifts program

Make it easy for clients to pay you every month.

4. Double Down on Content Marketing

Establish authority online by:

  • Posting print transformation case studies

  • Sharing short, satisfying print videos on Instagram, TikTok, or LinkedIn

  • Writing SEO-focused blog content.

5. Improve Your Online Ordering Experience

Use more sophisticated tools like:

  • A simple web-to-print portal

  • Interactive product builders (Canva integrations or Shopify customizer apps)

  • Real-time quotes and order tracking

This reduces friction and scales sales without scaling headcount.

6. Lean Into Personalization

Offer hyper-custom products:

  • Custom pet portraits on acrylic

  • Personalized signage for weddings, events, or businesses

  • Branded awards or corporate gifts with variable data printing

People pay more for something made just for them.

7. Invest in Speed and Reliability

If you can consistently deliver faster than the competition, you win. That means:

  • Efficient print workflows

  • Real-time maintenance alerts

  • Backup capacity for rush jobs

Consider marketing it as "Next-Day UV Printing" or similar.

At DPI Laboratory, we manufacture, Install and support the highest-functioning UV printers in our class, at the best value. We also provide advanced software and process consulting. We want to partner to drive your success. https://www.dpi-lab.com

#dpilab #printinnovation #printtheimpossible

Lon Riley https://dpi-lab.com
Previous

Our Latest Contribution
Next

Media Mention: Wide Format Impressions